Software and hardware developer Apple has officially pulled its products from the certification process of EPEAT.
While Apple has long marketed its electronics as "environmentally friendly," citing it's numerous awards from the Electronic Product Environmental Assessment Tool, the company can no longer make such claims.
Robert Frisbee, EPEAT CEO, said "They were important supporters and we are disappointed that they don't want to see their products measured by this standard anymore."
Though large companies and the US Government see fit to order a vast majority of their electronics from the EPEAT-certified list, Apple's direction with its devices has made it unfit to remain on this list. One of the main reasons is that EPEAT requires that electronics be easy to disassemble, aiding in the recycling process. Apple's efforts to make their electronics sealed and "safe" from user tampering flies right in the face of this specific requirement.
EPEAT calls itself the "leading global environmental rating system, connecting purchasers to environmentally preferable choices and benefiting producers who demonstrate environmental responsibility and innovation." Though it is unsure what the loss of such a powerful corporate standing will mean for Apple's sales and standing as a company, Apple executives seem confident that they will do better without the EPEAT's involvement than with it.
Obviously they must, or they would not have made such a decision to leave the EPEAT environment club. As for what this particular decision may have on their sales and marketing, only time will provide the answer.
http://news.cnet.com/8301-13579_3-57468103-37/apple-bows-out-of-program-for-environment-minded-products/
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