For those of you who buy video games online from Valve
Corporation's "Steam" platform, there are now roundabout ways to get
those games in a store.
It seems ridiculous at first, but Valve has released
pre-paid "wallet cards" that you can now buy in any Gamestop
storefront. Many people might ask the question, "Why bother? I can buy and
download my games from Steam itself, so what is the point of going to the store
to do this?" The answer, actually, is a really smart idea.
Gamers everywhere often request games as gifts, whether for
birthdays or Christmas, something like that. Often times they have to specify
which games they want, because beleaguered shoppers don't know what they
already have, or what they are interested in. These cards provide a nice way
for them to simply go to Gamestop, buy a $20 or $50 dollar card, and then their
shopping is done.
Steam users can then log onto their account and enter the
card number, adding the money to their Steam account balance.
"Offering Steam Wallet codes at Gamestop extends more options and convenience to gamers around the world," said Jason Holtman, Valve's Director of Business Management.
PCGamer, a website dedicated to the news of the PC gaming industry, stated, "The move suggests that the relationship between Steam and traditional retail is warming, or at the very least that brick and mortar stores are learning that they can't ignore the digital distribution juggernaut."
While gamers may not buy the cards themselves, as there is no reason to, at least now grandparents everywhere can feel secure in the fact that they are giving their grandchildren something they will really enjoy. The alternatives, guessing on their interests or simply giving cash, are not nearly as desirable.
http://www.pcgamer.com/2012/05/14/steam-wallet-cards-are-real-in-us-stores-now/
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